one musicfest
(secondary logo)
(primary logo)
The mixtape was used a central element when designing the logos, while the color palette and photographic treatments were inspired by the 1980s, blending nostalgia with a visual energy that still feels fresh and relevant to younger audiences.
Once the identity system was established, the focus shifted toward designing iconography, signage, and a map with typographic hierarchy and a cohesive visual language.
Environmental Design, 2025
ONE Musicfest is an annual music festival held in Piedmont Park, Atlanta, where hip-hop, R&B, and soul come together to celebrate Black culture. This project focused on rebranding the festival and designing a wayfinding system that could support a large-scale, immersive experience.
The challenge was to create a brand identity that felt iconic while staying true to the original vision of the festival’s founder, Jason “J” Carter. He launched ONE Musicfest after recognizing a lack of outdoor music festivals in the South that blended hip-hop, R&B, and soul.
(initial sketches)
Photoshop, InDesign, Illustrator, After Effects
“Atlanta’s ultimate mixtape, dropped live once a year.”
This project explores how environmental branding can enhance both brand experience and recognition. It reinforced the importance of listening not only to the client, but also to the people interacting with the brand and designing with their needs in mind.
